Read the full article here.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Wednesday, January 19, 2011
Kraft=Psychic?
Kraft is now taking advantage of creepy video analytics technology in order to predict what grocery shoppers might want to eat for dinner. The "Meal Planning Solution" kiosk will scan a shopper's face, determine his or her gender and age, and provide appropriate suggestions - which, obviously, will come from the Kraft family of products. I'm hoping that their recommendation for a 23-year-old female would be some sort of delicious mac and cheese, but I'm guessing it would probably be something boring like salad dressing. The kiosk can also send recipes and shopping lists to your smartphone, and it will dispense a free sample before you continue your shopping.
Friday, June 18, 2010
Wednesday, May 26, 2010
Mac and Cheese in the News
The New York Times recently featured a great article on Kraft's attempts to market mac and cheese to adults as well as kids. I know that boxed mac and cheese gets a reputation for being a food parents make when they're too tired to make a real dinner for their kids, but hopefully people will begin to understand that some people actually enjoy eating it.
Read the full article here.
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