Kraft=Psychic?

Kraft is now taking advantage of creepy video analytics technology in order to predict what grocery shoppers might want to eat for dinner. The "Meal Planning Solution" kiosk will scan a shopper's face, determine his or her gender and age, and provide appropriate suggestions - which, obviously, will come from the Kraft family of products. I'm hoping that their recommendation for a 23-year-old female would be some sort of delicious mac and cheese, but I'm guessing it would probably be something boring like salad dressing. The kiosk can also send recipes and shopping lists to your smartphone, and it will dispense a free sample before you continue your shopping.

Read the full article here.

More Crazy Marketing From Kraft

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Photo from Chicago Sun-Times

Kraft Goes on Tour!

Kraft will be sponsoring a mac and cheese tour in order to promote their new Homestyle variety. When you visit the locations hosting the tour, you'll be able to enjoy free samples of the new flavor. Unfortunately, the tour is mostly limited to the South and Midwest; apparently those of us on the coasts are finally being punished for our obsession with healthy eating. Or perhaps I'm just bitter.

In any case, you can check out the schedule here.

New Kraft Ad

All the Gleeks out there who watched the season finale may have seen that Kraft premiered a new ad for its Homestyle mac and cheese during the episode. What do you think?

Mac and Cheese in the News

The New York Times recently featured a great article on Kraft's attempts to market mac and cheese to adults as well as kids. I know that boxed mac and cheese gets a reputation for being a food parents make when they're too tired to make a real dinner for their kids, but hopefully people will begin to understand that some people actually enjoy eating it.

Read the full article here.